{"id":1178,"date":"2020-07-06T09:27:36","date_gmt":"2020-07-06T09:27:36","guid":{"rendered":"http:\/\/mgt.dept.shef.ac.uk\/undergraduate\/?p=1178"},"modified":"2020-04-17T09:30:04","modified_gmt":"2020-04-17T09:30:04","slug":"my-favourite-third-year-module","status":"publish","type":"post","link":"http:\/\/mgt.dept.shef.ac.uk\/undergraduate\/my-favourite-third-year-module\/","title":{"rendered":"My Favourite Third Year Module"},"content":{"rendered":"

\"\"<\/a>By Rhiannon Thefaut, BA International Business Management<\/em><\/p>\n

One of the best things in third year is that you have such an amazing choice of modules that you can take. The wide range of topics and specialisations you can do is really cool \u2013 there were so many modules I\u2019d never even considered taking such as \u2018Work and Employment in the 21st<\/sup> century\u2019 and \u2018Creativity and Innovation\u2019 which honestly were so interesting and developed your business thinking immensely. You can choose modules that are exam based if that\u2019s your strong point, or modules that are more coursework based \u2013 whether that coursework is through groupwork or through individual essays.\"\"<\/a><\/p>\n

When I was choosing Universities, I had a taster lecture of Consumer Psychology and I absolutely loved it. It was one of the main reasons I chose Sheffield University \u2013 in the hopes of getting to study this module. I cannot remember the woman\u2019s name who took the class, however, she was so enthusiastic about the topic. I had done business at A-level, but had not got to look at it from a psychological aspect before. One of my main memories is that she asked me about my most recent purchase \u2013 why I purchased it, how much it cost, what the value it was to me. I was a awkward, unconfident, red faced sixth former and went home and overthought all my answers and how awkward I was when answering the questions. However, the overthinking led me to realising how interested I was in this topic and how much I\u2019d love to study it more.<\/p>\n

Fast forward three years and I\u2019m halfway through this module, in my final term at the University of Sheffield. The module has been interesting so far \u2013 we\u2019ve learnt about what motivates a person to make a purchase, how companies use psychology to make their adverts appealing and how we make decisions.<\/p>\n

\"\"<\/a>With regards to how it\u2019s graded, there is an individual essay and a group work. The individual essay is similar to the taster lecture I had 3 years ago in which we get to analyse how and why we made a purchase for ourselves and for somebody else. There\u2019s also group work which requires you to make an advert and a poster, based on the theories you\u2019ve learnt in class.\u00a0 Our group is advertising Mac make-up, and we\u2019ve aimed to use repetition and humanistic psychology (which focusses on emphasising an individual\u2019s potential). It\u2019s been really cool to create and edit your own video as it\u2019s allowed me to develop my editing skills, alongside my analytic skills for writing the essay section of the essay!<\/p>\n

I do recommend this module if you are interested in understanding why people make purchases and how. I think it\u2019s vital to have this understanding before you work in a business, especially if you want to work in Marketing \u2013 as you\u2019ll be trying to sell products to consumers. Knowing how to do that is important.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

By Rhiannon Thefaut, BA International Business Management One of the best things in third year is that you have such an amazing choice of modules that you can take. The wide range of topics and specialisations you can do is really cool \u2013 there were so many modules I\u2019d never even considered taking such as … Continue reading “My Favourite Third Year Module”<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,68,74],"tags":[],"_links":{"self":[{"href":"http:\/\/mgt.dept.shef.ac.uk\/undergraduate\/wp-json\/wp\/v2\/posts\/1178"}],"collection":[{"href":"http:\/\/mgt.dept.shef.ac.uk\/undergraduate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mgt.dept.shef.ac.uk\/undergraduate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mgt.dept.shef.ac.uk\/undergraduate\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"http:\/\/mgt.dept.shef.ac.uk\/undergraduate\/wp-json\/wp\/v2\/comments?post=1178"}],"version-history":[{"count":1,"href":"http:\/\/mgt.dept.shef.ac.uk\/undergraduate\/wp-json\/wp\/v2\/posts\/1178\/revisions"}],"predecessor-version":[{"id":1181,"href":"http:\/\/mgt.dept.shef.ac.uk\/undergraduate\/wp-json\/wp\/v2\/posts\/1178\/revisions\/1181"}],"wp:attachment":[{"href":"http:\/\/mgt.dept.shef.ac.uk\/undergraduate\/wp-json\/wp\/v2\/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mgt.dept.shef.ac.uk\/undergraduate\/wp-json\/wp\/v2\/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mgt.dept.shef.ac.uk\/undergraduate\/wp-json\/wp\/v2\/tags?post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}