Journal Articles
O'Reilly, D;, Doherty, K;, Carnegie, E; and Larsen,G. (2017). Cultural memory and the heritagisation of a music consumption community. Arts and the Market, 7(2) 174-190.
Guimares, G., Stride, C.B. and O'Reilly, D (2016). Brand community, loyalty and promise in myfootballclub.co.uk. Sport, Business and Management: An International Journal, 6(2) 137-157.
Preece, C;, Kerrigan, F; and O'Reilly, D. (2016). Framing the work: the composition of value in the visual arts. Euroopean Journal of Marketing, 50(7/8) 1377-1398.
O'Reilly, D; and Kerrigan, F. (2013). A view to a brand: Introducing the film brandscape. European Journal of Marketing, 47(5/6) 769-789.
O'Reilly, D. (2012). Maffesoli and consumer tribes: developing the theoretical link. Marketing Theory, 12(3) 341-347.
Bennett, R., Kerrigan, F. and O'Reilly, D. (2011). Non-profit, Social, Arts and Heritage Marketing. European Journal of Marketing, 45(5) 700-702.
O'Reilly, D. (2011). Mapping the arts marketing literature. Arts Marketing: An International Journal International Journal, 1(1) 26-38.
Ellis, N,, Jack, G., Hopkinson, G . and O'Reilly, D. (2010). Boundary work and identity construction in market exchanges. Marketing Theory, 10(3) 227-236.
Chadwick, S., Garford, W., Guimaraes, G. and O´Reilly, D. (2008). The formation, organisation and management of MyFootballClub: Implications for marketing practice. Journal of Direct, Data and Digital Marketing Practice, 10(2) 150-160.
O´Reilly, D. (2006). Branding Ideology. Marketing Theory, 6(2) 263-271.
O'Reilly, D. (2005). Cultural brands/branding cultures. Journal of Marketing Management, 21(5-6) 573-588.
O'Reilly, D. (2005). The marketing/creativity interface: A case study of a visual artist. International Journal of Nonprofit and Voluntary Sector Marketing, 10(4) 263-274.
O'Reilly, D. (2000). On the precipice of a revolution with Hamel & Prahlad. Journal of Marketing Management, 16(1) 95-109.
O'Reilly, D (2000). Who's Writing Whom? The Implications of a Plural Self for the Creative Writing Process. Consciousness, Literature and the Arts, 1(3) .
Jobber, D. and O'Reilly, D. (1998). Industrial mail surveys: A methodological update. Industrial Marketing Management, 27(2) 95-107.
Parkinson, S., O'Reilly, D., Afferson, M. and Davey, P. (1996). Planning for a non-inpatient service: home-based antibiotic treatment. Marketing Intelligence and Planning, 14(1) 52-54.
Jobber, D. and O'Reilly, D. (1996). Six key methods of increasing response rates to industrial mail surveys. Marketing Intelligence and Planning, 14(1) 29-34.
Jobber, D. and O'Reilly, D. (1996). Using business databases to gather marketing research information: The effective use of the mail questionnaire. The Journal of Database Marketing, 3(4) 314-325.
Books
O'Reilly, D., Rentschler, R. and Kirchner, T. (2014), The Routledge Companion to Arts Marketing (edited collection). Routledge.
O'Reilly, D., Larsen, G. and Kubacki, K. (2013), Music, Markets and Consumption. Goodfellows Publishers.
O'Reilly, D. and Kerrigan, F. (ed.) (2010), Marketing the Arts: A Fresh Approach. Routledge.
O'Reilly, D. and Gibas, J. (1995), Building Buyer Relationships. Pitman's Publishing.
Book Chapters
Sylvester, R; and O’Reilly, D. (2016), “Re-Mixing Popular Music Marketing Education”, in Smith, G., Moir, Z., Brennan, M., Rambarran, S. & Kirkman, P., Ashgate Research Companion to Popular Music Education., Ashgate.
Tatoglu, E;, Demirbag, M; and O’Reilly, D. (2016), “Brand Management Practices in an Emerging Country Market”, in Merchant, H., Handbook of Contemporary Research on Emerging Markets, Edward Elgar Publishing.
Henry, M.J; and O’Reilly, D. (2015), “Experiencing a Creative Journey”, in , Organising Music: Theory, practice, performance, Cambridge University Press.
O’Reilly, D;, Larsen, G; and Kubacki, K. (2014), “Marketing Live Music”, in Burland, K. & Pitts, S., Coughing and Clapping: Investigating audience experience, Ashgate.
Baxter, L., O'Reilly, D. and Carnegie, E. (2012), “Innovative Methods of Inquiry into Arts Engagement”, in Radbourne, J., Johanson, K. and Glow, H., The Audience Experience: A critical response to audiences in the performing arts, Intellect.
O'Reilly, D, Kerrigan, F and Bennett, R (2012), “”, in , New Horizons in Arts, Heritage, Nonprofit and Social Marketing., London: Routledge.
O'Reilly, D. (2011), “Arts and Entertainment Brands”, in Walmsley, B., Key Issues in the Arts and Entertainment Industry, Goodfellows.
O'Reilly, D. (2011), “Leisure Tribe-onomics”, in Cameron, S., Handbook of the Economics of Leisure, Edward Elgar Publishing, pp. 239-249.
O'Reilly, D. (2011), “Arts and Entertainment Brands”, in Walmsley, B. (ed.), Contemporary Issues in the Arts and Entertainment Industry, Oxford: Goodfellows.
Kubacki, K. and O'Reilly, D. (2009), “Arts Marketing”, in Parsons, L. and Maclaran, P. (ed.), Contemporary Issues in Marketing and Consumer Behaviour, Oxford: Elsevier.
O'Reilly, D. (2007), “By the Community, For the Community: exhibiting New Model Army's 25 years of rock visual heritage”, in Rentschler, R. and Hede, A-M. (ed.), Museum Marketing: Competing in the Global Marketplace, Butterworth-Heinemann.
Phillips, M. and O'Reilly, D. (2007), “Rethinking Tate Modern as an Art Museum 'Brand'”, in Rentschler, R. and Hede, A-M. (ed.), Museum Marketing: Competing in the Global Marketplace, Butterworth-Heinemann.
O'Reilly, D. (2006), “Martin Amis on Marketing”, in Brown, S. (ed.), Consuming Books, The Marketing and Consumption of Literature, Routledge.
O'Reilly, D. and Doherty, K. (2006), “Music B(r)ands Online and Constructing Community”, in Ayers, M. (ed.), Cybersounds, Essays in Virtual Music Culture, New York: Peter Lang, pp. 137-159.
O'Reilly, D. (2004), “The Marketing of Popular Music”, in Kerrigan, F., Fraser, P. and Ozbilgin, M., Arts Marketing, London: Elsevier.
O'Reilly, D. and Gibas, J.J. (1997), “Business to Business Selling”, in Jobber, D. (ed.), The CIM Handbook of Selling and Sales Management, CIM/Butterworth-Heinemann.
Conference Papers
Patmore, D;, Carnegie, E; and O’Reilly, D. (2012) Kinder! Macht Neues! Artistic Renewal vs. Touristic Expectations Soundtracks.
Carnegie, E., O'Reilly, D. and Baxter, L. (2011) Capturing Impact? Qualitative Methods of Enquiry into the Arts Consumption Experience Affective Audiences: Analysing Media Users, Consumers and Fans.
O’Reilly, D (2011) Creative Process Discourse as Brand Positioning: Insights from Classic Albums. Academy of Marketing..
O´Reilly, D. (2010) Maffesoli And Consumer Tribes: Investigating the theoretical link Academy of Marketing Conference Proceedings.
O´Reilly, D., Kubacki, K. and Larsen, G. (2010) Music, Marketing And Consumption: Towards an integrated understanding Academy of Marketing Conference Proceedings.
Kerrigan, F. and O´Reilly, D. (2008) Branding in film, branding of film. Academy of Marketing Conference Proceedings.
Larsen, G. and O´Reilly, D. (2008) Festival Tales: Utopian Tales Academy of Marketing Conference Proceedings.
O´Reilly, D. and Larsen, G. (2005) Adventures in Rock Videography: Reflections on Research Practice EIASM Interpretive Consumer Research Workshop.
O´Reilly, D. (2005) Cultural Brands/Branding Cultures UK Academy of Marketing Annual Conference Proceedings.
Cripps, R., Kazani, E., O´Reilly, D. and Patel, R. (2005) Interpretation Of Product Placement By UK Movie-Goers: A Qualitative Study European Marketing Academy Conference Proceedings.
O'Reilly, D. (2000) Corporate Images in "Jerry Maguire": A Semiotic Analysis American Popular Culture Association Conference Proceedings.
O'Reilly, D. (2000) Nice Video(?), Shame About the Scam: Paedagogical Rhetoric meets Commercial Reality at Stew Leonard's Academy of Marketing Conference Proceedings.
O´Reilly, D., Hamel and Prahalad (1999) On the Precipice of a Revolution with Hamel & Prahlad Academic of Marketing Conference.
Jobber, D. and O´Reilly, D. (1996) Six Key Methods of Increasing Response Rates to Industrial Mail Surveys MEG Conference.
O´Reilly, D. and et al (1995) Non-inpatient Intravenous Antibiotic Therapy: A Healthcare Service Innovation MEG Conference.